14/11/16

Mercedes Benz Advertisement
https://www.youtube.com/watch?v=zSlhbBBBi3A

Intended audience
-Intended audience are the general public. This is because throughout the video, there was barely any ongoing conversation. By this, it is recognizable that the advertisement is appealing to the general public, marketing their product and electrify those people to buy their products. Moreover, the audience specifically delivers a message that one can never be lost when one rides a Benz. This isn't explicitly displayed, but it is noticeable from the general theme of the advertisement: A young boy getting lost and policeman helping the boy get back home by Benz
To what extent Pathos, Ethos, and logos are presented
Pathos: Throughout the video, there is a number of visual pathos, rather than audible pathos. By selecting a young boy as the protagonist of the advertisement, this establishes many things. For adults, it arouses nostalgia and compassion, In particular, this impacts on adults who have children. Like in the video, where a young boy goes on an adventure without informing his parents at midnight, parents with kids have a high possibility of paying attention and being sucked into the video as they wouldn't want the same thing happening to their children. Moreover, when the policeman and the young boy set their feet on the car (Benz), the camera is zoomed onto their faces, putting an emphasis on how comfortable and pleasant it is to ride a Benz.
Ethos and Logos: They aren't used in this advertisement because Benz is a renowned company and has gained popularity from its reliability.