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The ad we received was mainly purposed to advertise the US army and recruit more soldiers. However, the purpose of this advertisement can be furthered explored through thorough scrutiny. The way in which the Ad reveals is very significant in terms of its techniques and portrayal of its components. 

First of all,  there is a man that's delineated  as a heroic figure jumping over a gap between two rocks, which shows a contrast of two very powerful colors: Black and white/orange. In this case, the black represents the dark past the man gone through. On the other hand, the white/orange symbolizes the bright future the man 'will' go through. By establishing this dramatic contrast, the white/orange is emphasized,putting a greater emphasis on the bright future. Also, the perspective of the camera is from a downward view, which very often is a technique that portrays the subject as a hero. Along with that, there are several other characteristics that explain how the subject, the manly figure, is depicted as a hero. These include the gun the man is lifting up high, and the notable shape of the man's mouth. A gun, like all weapons, is a significant symbol which in most of the times, represents boldness, manliness, and most importantly heroism; moreover, the gun in this advertisement holds symbols more than only heroism as it is a typical gun in the American army, M16-A3. Also, the shape of the man's mouth is recognizable as it is opened wide, looking almost like the man is shouting. Shouting, in all cases and particularly in the army represents valor and  patriotism towards one's country. 

Secondly, the advertisement contains various numbers of textual features-primarily pathos, ethos, and logos-which each is established significantly. Throughout the text, it is clearly written that the advertisement targets toward people of young age and people who seek to have business backgrounds. However, the way in which this is established is instituted through pathos, an emotional approach. For example, there is a repetition in the pattern and structure in which 2 sentences are structured as they both start with  'Qualities', putting an emphasis on the positive qualities of joining the army and serving the country. On top of this, pronouns,which appeals to emotion as they leave a room of opportunity for the audiences, are employed deliberately. For instance, pronouns like 'they','you' and 'we' are quite often used throughout the text, which are considered to be personal pronouns, and they functions to evoke emotion of brotherhood and loyalty. With pathos, there are ethos and logos. Though they aren't as frequent as pathos, there is a reason to this. Because the advertisement is from the US army, a highly certified group, there isn't a reason to why credibility needs to be approved. 

Lastly, I want to discuss about the further and also implied  purpose of this advertisement. As I mentioned first, the explicit purpose seems like it is to advertise the US army and to recruit more soldiers. But why? Is it just to recruit soldiers to reinforce the country's defense? Or is it to reinforce an army of elsewhere? Perhaps, I believe that, considering the current involvement of the US army in the middle east, the intention of this advertisement it to dispatch soldiers to reinforce its army in the middle east. This isn't just an assumption, but is a result of a precise observation. By looking at the color of the costume which the man is wearing, a mixture of brown and yellow, it is presumable that is purposely made to camouflage to the context, which looks like a random place in a desert.